A Good Product Sales Page should include

1. Product page Title formed by highly searchable keywords base on customers buying behavious:

~ Brand

~ Series

~ Model

~ Features

~ Basic Function

~ Condition
2. Terms of sales

3. Return and refund policy

4. Complete product pictures

5. Product descriptions and specifications

6. Shipping terms

7. Seller testimonial

8. Clear checkout instruction

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(A)

Power Selling Headline::: Title must include the KEY WORDS!!!
eg: New Hot Toy 1/6 12" Terminator 2 T-800 Arnold Schwarzengger Head Sculpt

(B)

Seller Testimonial

- Feedback

~ Why buy from us?

(C)

Justification

-Product justification:::Why this product are so hot selling....

-Value added service/bonus:::If you buy this product from us, here is some EXTRAS you will get from us...

(D)

About Us

-introduce and give impression to your customers, can include ISO or guarantee icon to show sincerity

International products sourcing (not for beginner)

1. Identify products

2. search for contacts from:

~alibaba.com

~madeinchina.com

~official website

~Google it

3. Verification

~verify the suppliers product knowledge

~verify supplier business reputation through business contact

~verify supplier's distribution role ( Wholesale/distribution/retailer)

~purchase sample from supplier

~must call them directly

4. Negotiation

~ request quotation from 3 different suppliers base on MOQ

~term of sales,- return, defects, replacement

~payment terms

Eg: Less than $1000 use Paypal is cheaper for the services charge but more than $1000 then use TT will save more

~deliver period/ product release date

~shipping term/method and cost

5. Market research

~estimate actual landed cost incl. tax, duty and shipping cost

~estimate profit margin by comparing with local & international CMV (Current market value)

~acquire relevant permit.doc

~decide your selling platform and selling methods

6. purchase order process

~sign sales agreement ( if any)

~Issues official purchase order

~process payment (Paypal/ Telegraphic Transfer/etc)

~payment confirmation/delivery date

~shipping instruction

7. Clearance and delivery

~ pay import duty and sales tax

Arrange for delivery

Verify food upon delivery

8.Quality checking

~check product quality & quantity

~file dispute with vendor if any

~proper labeling and stock records

9. Selling process

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- Do not source or buy any products that you dont have the selling experience to avoid fraud cases. because:

1. you do not have enough experience to identify the authenticity of the products

2. might get over-priced deals due to lack of dealing experience with suppliers

3. do not know how to resolve a dispute with the supplier

4. shipment stuck in customs due to clearance issues

Road Map

Learning Road Map for Beginners

1. Kick start from online market places - from INTERNATIONAL market

~ Ebay, Amazon

2. Practicing domestic online sales - multiple channel to increase your penetration

~Facebook, Lowyat forum

** Follow the local market purchasing habit

3. Startup the website / blog to start manage your customer base

~Membership system , newsletter

~Shopping Cart

4. Start doing marketing to customer base

5. Return sales from customer base

Practical Road Map to sell your product

1. Ideas or inspiration ( What to sell?)

2. verification process

~ online marketplace policy

~customer rules & regulations

~relevant document/ permits required

3. Pricing research process

~ online market price

~local retail price

~monthly turnover base market research data

4. Sourcing process

~determine your sourcing resource

~identify your costing level such as wholesale.dealer.seller

5. Choose your platform to sell

~ Online Marketplace

~Domestic market

~website/blog/facebook

6.Shipping method

~ decide the shipping methods

~shipping packaging cost

~shipping cost to USA. Canada Australia

~domestic shopping cost

7. Decide your selling price

~ match the market price's range

~decide your selling method ( Auction/ fixed price)

8. Promote your products

~newsletter

~email marketing

~SEO

~facebook fan page

9. Get sale !! But NOT the end~~

10. Sales coomunication

~ Confirm customer order

~verify shipping address

~check our instruction

~send invoice

11. payments

~verify payment staus

~customer payment confirmation/payment cleared

~cross check delivery information

Eg: Purchaser from USA but require product send to Scotland. It is WEIRD! need to cross check from PAYPAL to check whether it is a valid purchase to safe guard the transaction.

12. Handling & Packaging

~Retrieve stock from your inventory.

~Quality checking on outgoing product.

~Pack your item with maximum protection, controlled cost

~Clearance preparation by designated country following the rules & regulations

~Prepare required shipping documentation

13. Shipping

~ Arrange for pick up time or drop off at Post office

~Obtain the tracking details

~keep your shipping records for future reference

14. Customer service

~inform customer with relevant shipping details ie tracking information estimated transit time

15. customer management

~create customer profile

~update customer details

~request for permission marketing

~event/ sales planning for return customer

16. return sales marketing

~seasonal / birthday greeting

~sale event ( Seasonal yearly/ monthly / weekly)

~notification (pre-order and new arrival)

~Clearance sales

17. Return sales

Practical Online Selling Methods

Common online selling methods:

Applicable

~Ebay

~Social Network =Facebook

~Forum

~Website

~Affiliate program (Good but bad for beginner)

Not applicable

~Pay Per click

~Email

Why people always buy from internet?

WHY buy from Internet?

: Cheaper

: Easy to source

: Cant be sourced locally

: Easy to compare prices

: Shop from home/office

: Time-saving

: Aware if safe trading features

: Feel Confident & comfortable (Resolve Issues/Disputes)

This is not a Dream if you follow the Practical Way of doing Online Business

Business can be either:

(a) Traditional Business

(b) Online Business

Every Beginner would have fears in the following areas:

(a) Capital/ Investment

(b) Worried about the risks involved

(c) Fears of failure

Online Business	Traditional Business
Global market – world largest market, millions of buyers, cross border trading	Limited to domestic / neighbourhood
Instant high traffic from online market place	Depend on location and takes time to build regular customer basis
Low start up cost – laptop, internet connection, credit card	High investment-rental, renovation cost, fittings and fixtures, overhead cost
Low operation cost – utilize existing resources	High operation cost – monthly rental, monthly utilities bill,, overhead cost
Flexible working hours-start and manage the business at home	Fixed operating hours-depend on nature of business
Earn foreign currency	Only local currency
Do no need to serve the customer face to face	Need to meet the customer for sales talk
Up front payment- no bad debt	Credit terms applied

Local Online Seller - What do They sell? How they make money?

Items	What
Accessories/Computer Bags	Mini computer bags/backpack
**Car Accessories-Hot selling item	Interior Acc. Eg: LCD Screen/Speakers/ strut bar
Clothing	Lady Evening gown
Collectible Toys	Action Figures
Eyewear	*Contact Lenses to US/Sunglasses
Fishing Accessory	Fishing Reels & Rods
Leather Bags	Backpack / Messenger Bag
Text books	University Books
Tupperware	Plastic Container
Watches	G shock, SWATCH

Common Malaysian Seller's shortfall

- Lack of research before they start selling.

- Always try to apply what ever they do in offline market to international online market world.

- Poor product description

- Product photo is not descriptive and not professional

- Poor customer service

Common Problems of Individuals who Fail!
- Negative mindset

-Lack of self confidence or over confidence

- Always look for short-cut. Try to avoid problems, instead of facing the problem and solving it.

-Poor communication skills

-Lack of business knowledge / no proper foundation

- No QC the product quality

-Hoping to learn and master everything in the shortest time possible which is not practical at all. No patience

-Financial fear-Worry to keep stock, Worry to death stock

Successful seller's mindset

- Always think positive

- Always thinks like a buyer

- Prompt respond to customer inquiry

- Not afraid of losing money

- Act fast without any delay but not rush

- Always have a proper road map

- Maintain Self Discipline

- Continuous learning

-Always assist the buyer to resolve their problems.