1. Kick start from online market places - from INTERNATIONAL market
~ Ebay, Amazon
2. Practicing domestic online sales - multiple channel to increase your penetration
~Facebook, Lowyat forum
** Follow the local market purchasing habit
3. Startup the website / blog to start manage your customer base
~Membership system , newsletter
~Shopping Cart
4. Start doing marketing to customer base
5. Return sales from customer base
Practical Road Map to sell your product
1. Ideas or inspiration ( What to sell?)
2. verification process
~ online marketplace policy
~customer rules & regulations
~relevant document/ permits required
3. Pricing research process
~ online market price
~local retail price
~monthly turnover base market research data
4. Sourcing process
~determine your sourcing resource
~identify your costing level such as wholesale.dealer.seller
5. Choose your platform to sell
~ Online Marketplace
~Domestic market
~website/blog/facebook
6.Shipping method
~ decide the shipping methods
~shipping packaging cost
~shipping cost to USA. Canada Australia
~domestic shopping cost
7. Decide your selling price
~ match the market price's range
~decide your selling method ( Auction/ fixed price)
8. Promote your products
~newsletter
~email marketing
~SEO
~facebook fan page
9. Get sale !! But NOT the end~~
10. Sales coomunication
~ Confirm customer order
~verify shipping address
~check our instruction
~send invoice
11. payments
~verify payment staus
~customer payment confirmation/payment cleared
~cross check delivery information
Eg: Purchaser from USA but require product send to Scotland. It is WEIRD! need to cross check from PAYPAL to check whether it is a valid purchase to safe guard the transaction.
12. Handling & Packaging
~Retrieve stock from your inventory.
~Quality checking on outgoing product.
~Pack your item with maximum protection, controlled cost
~Clearance preparation by designated country following the rules & regulations
~Prepare required shipping documentation
13. Shipping
~ Arrange for pick up time or drop off at Post office
~Obtain the tracking details
~keep your shipping records for future reference
14. Customer service
~inform customer with relevant shipping details ie tracking information estimated transit time
15. customer management
~create customer profile
~update customer details
~request for permission marketing
~event/ sales planning for return customer
16. return sales marketing
~seasonal / birthday greeting
~sale event ( Seasonal yearly/ monthly / weekly)
~notification (pre-order and new arrival)
~Clearance sales
17. Return sales
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